Why your views get adjusted

Raw views and adjusted views are different numbers

Your clip shows a view count on TikTok or Instagram. That’s the raw number. What you’re paid on is the adjusted number — raw views minus anything that looks bought or inorganic.

Most of the time these are the same. When they aren’t, you can see both, and the reason, on the clip itself. You will never get a silent $0.

Why we bother

A campaign has a fixed budget shared between everyone on it. Every fake view somebody buys is budget that doesn’t reach the people who actually made something worth watching. Checking views isn’t about distrusting you — it’s the only way the rate stays worth anything.

What gets checked

• Engagement shape — Views arriving without the likes or comments that normally come with them.
• View trajectory — A clip whose views keep climbing after it has clearly stopped being watched.
• Cross-clip comparison — Your clip measured against every other clip on the same campaign, so the benchmark is the campaign itself, not some global average.
• Page ownership — That the clip was posted from a page you verified as yours.

If you think it’s wrong

Detection isn’t perfect, and a small page with genuinely high engagement can look unusual. If a clip of yours was adjusted and you think that’s wrong, open a support ticket with the link. A human looks at it.